Social Video is a hot topic in the web and marketing world, and increasingly Facebook video is gaining on YouTube. One of the issues that I keep seeing is the question of metrics, how they’re reported and what they mean. As I wrote before, the first step is to define...
In the first two posts on vendor created content we looked at the legal and quality issues that can come up on a project. The final area of concern is probably the most variable of the three, and that’s the creative side. Generally speaking corporate videos shouldn’t look like cheap local TV...
In my previous post I looked at legal issues involved in hiring a vendor to produce content. In this piece we’ll focus on quality, which can be a nebulous term. Every vendor and consumer will make claims or demands about quality, but what do they really mean by that? No...
I’ve been part of discussions around the approach organizations take to online video. There’s been a push in some places to move away from the talking head style and over to more motion graphics driven video. While I appreciate the value of motion graphics in video, the idea that the...