One of the keys to purchasing technology tools is understanding the marketplace for those tools. I was at a meetup a little while back (the fine NY Enterprise Technology Meetup, which I highly recommend) and presenter Jon Hawes of Panaseer, a cybersecurity tech startup shared the slide used as the...
Tony Byrne over at Real Story Group offers this cleverly titled blogpost: Seek immediate attention for a selection lasting more than four quarters Tony is pointing out what I call “process creep” as opposed to “scope creep”. The latter is a common term in project management: the ever-growing laundry list...
Online content can be tracked in dozens of ways, and there are thousands of blogposts across the web explaining how to make the most of your metrics. KPIs, ROI, CPM, engagement, page views ad nauseum, and each site promising you how to hit statistical nirvana. I’ve spent enough time wrestling...
In my previous post I looked at legal issues involved in hiring a vendor to produce content. In this piece we’ll focus on quality, which can be a nebulous term. Every vendor and consumer will make claims or demands about quality, but what do they really mean by that? No...
I had an interesting conversation recently about the integration of vendor produced content into an enterprise Digital Asset Management (DAM) system. For the most part it was technical – focusing on the practicalities of allowing or requiring vendor access to internal systems. It did get me thinking about the overall...
Congratulations, you’ve made the decision to select or upgrade your content management system. Much input has been sought and processed: tech teams will lay out tasks and potential integration issues, finance people will weigh in on costs, executives will address issues of business continuity and timelines. Presumably, you’ve touched everyone with a say...