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Tag: metrics

Social Video: What do the Metrics Really Say?

July 11, 2017
| No Comments
| Categories: Communication, Production, Social Media
Social Video Metrics

Social Video is a hot topic in the web and marketing world, and increasingly Facebook video is gaining on YouTube. One of the issues that I keep seeing is the question of metrics, how they’re reported and what they mean. As I wrote before, the first step is to define...

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Making Sense of Metrics: Is Your Content Doing What it Should?

February 8, 2017
| 1 Comment
| Categories: Process Management
Managing Metrics

Online content can be tracked in dozens of ways, and there are thousands of blogposts across the web explaining how to make the most of your metrics. KPIs, ROI, CPM, engagement, page views ad nauseum, and each site promising you how to hit statistical nirvana. I’ve spent enough time wrestling...

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