In the first two posts on vendor created content we looked at the legal and quality issues that can come up on a project. The final area of concern is probably the most variable of the three, and that’s the creative side. Generally speaking corporate videos shouldn’t look like cheap local TV...
In my previous post I looked at legal issues involved in hiring a vendor to produce content. In this piece we’ll focus on quality, which can be a nebulous term. Every vendor and consumer will make claims or demands about quality, but what do they really mean by that? No...
I had an interesting conversation recently about the integration of vendor produced content into an enterprise Digital Asset Management (DAM) system. For the most part it was technical – focusing on the practicalities of allowing or requiring vendor access to internal systems. It did get me thinking about the overall...
Congratulations, you’ve made the decision to select or upgrade your content management system. Much input has been sought and processed: tech teams will lay out tasks and potential integration issues, finance people will weigh in on costs, executives will address issues of business continuity and timelines. Presumably, you’ve touched everyone with a say...
As you may have seen, Twitter recently called it quits on its Vine app, the 6-second video tool it had been running since 2012. You can read about the impact this will have and what it means culturally in any number of places – here’s one story from the Verge....
In my days as content manager for an intranet, I blogged about tools and strategies used to communicate with employees. I looked back at one of those posts and I’ve found that for both positive and negative reasons my thoughts then remain relevant today. Here’s an excerpt: Looking back on this...
I’ve been part of discussions around the approach organizations take to online video. There’s been a push in some places to move away from the talking head style and over to more motion graphics driven video. While I appreciate the value of motion graphics in video, the idea that the...
There’s almost always a triangle involved when a technology project of any kind gets underway – the business side, the IT side and the vendor side. It isn’t always a stool setup where removing one leg guarantees that the entire structure will topple. Sometimes the project is so simple, or...